Course Objectives:
This course will open new perspectives on how to transform our product/service strategic benefit into a provocative, memorable and clear selling proposition that convinces the consumers to buy our products/services.

Training Content:
- What is advertising?
- Why advertise?
- Advertising strategy.
- Why do we need it?
- Principles of print advertising.
- Different types of print advertising.
- The ABC of great print advertising.
- Consumer products and emotional needs.
- Research techniques.
- TV Advertising development.
- TV Advertising fundamentals.
- Selling idea.
- Drama.
- Big picture.
- Selling line.
- How to judge a storyboard.

Who Should Attend?
This course is relevant for all employees that are involved in the communication process with consumers, with the intention of convincing them to buy our products/services.

Program Duration
The course is carried out in two training days

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