This course is to show how to put strategies and plan for various media tool.
- Media strategy and planning
- Working together: Designing ads for specific media.
- The function of media planning in advertising
Media planning operations:
Information sources and analysis.
- Media planning operations: setting objectives.
- Media planning operations: Developing strategies.
- Media planning operations: Media selection procedure.
- Media planning operations: staging a media plan,print media.
- Kids who read
- Media buying functions
- Special skills
Who Should Attend?
Employees working in the marketing or media functions
The course is carried out in three training days.
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