Understand different ways of increasing the value of products` and brands` equity.
- Marketing strategy.
- Product / service differentiation.
- Strategic view on the mix elements.
- Brand equity.
- What is brand equity?
- Assets underlying brand equity.
- Brand extensions.
- How to revitalize a brand?
- When to milk or liquidate a brand?
- The experience economy.
Who Should Attend?
All employees working in the marketing function and account managers and executives in advertising agencies.
The course is carried out in two training days
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